“Once Code for One Bottle” Comes To The Market

On December 26, 2014, Evergrande Spring held launching ceremony of one code for one bottle “Crazy Code”simultaneously in Guangzhou, Beijing, Chengdu and Zhengzhou. Fan Bingging showed up in the activity site of Guangzhou, and jointly initiated Evergrande Spring QR with Liu Yongzhuo, vice-president of Evergrande Spring, at the same time, she also demonstrated scanning on site and got the first red envelop.

Domestically, Evergrande Spring has been the first to use QR tracing technology, in bottled drinking water industry, which enables water source and production information of bottled water to be traceable; and through this technology, the production process of mineral water from Changbai Mountain is displayed before the eyes of consumer.

Evergrande Spring originates from natural and deep mineral spring of virgin forest in Changbai Mountain, and it has been honed, circulated, absorbed and leached by volcanic rock deep in the underground, falling into the category of precious and rate cold spring of volcanic rock. Tested by international accrediting body, its water source is near to mineral water of world famous brand, and some indexes of it are superior. Evergrande Spring factory has fully initiated “Quality tracing and security system”in the production; on the basis of QR tracing technology, Evergrande Spring will upgrade quality control once more.

“One Code for One Bottle”is endowed with system security function combining back-end authentication and information collection: encrypted code is difficult to be copied in bulk, which, combined with back-end authentication mechanism, has incomparable rigidity and flexibility.

Application of “One code for one bottle”realizes online and offline integration and interaction, while guaranteeing the traceability of quality, and which, coordinated with outlet system in big cities, further innovates the mode of product marketing.

 

Introduction of “One Code for one bottle”：

Theme：Evergrande World Crazy Code

Time: January to April, 2015

Product Item:350ML/500ML/1.25L/4L promotional pack

Platform: special zone “Evergrande World and Crazy Code”of mobile phone Taobao

Process:

Step 1 buy Evergrande Spring of any specification

Step 2: log onto mobile phone Taobao or Tmall App, and scan QR in the cap: become member of “Evergrande Word”

Step 3: participate in various activities of “Evergrande World and Crazy Code”

 

Software used:

 

Code-scanning process:：

 

100% probability of winning for first scanning(Alipay red envelop of 2, 3 and 5 yuan); participate in lottery-drawing of different classes through accumulation of scanning(Alipay red envelop of 10 to 5000 yuan); member can earn point-accumulating treasure by daily attendance(100 points equals to 1 yuan, and the total amount is not limited); hourly grad of iPhone6(hourly grab activity after code-scanning when water volume of The Water Cube reaches 2L; the number of times is limited; water volume is deducted by 2L with each participation, the lottery is drawn between 11：00 am to 11:00 pm, 10-19, January, and 66 iPhones for each day).

Product Package of “One code for one bottle”:

Product Package of “One code for one bottle”: