A few day ago, Evergrande Spring started the process of Chinese mineral water brand’s global marketing, and signing ceremony of its exportation to Europe is held in the Great Hall of the People.
Only three days later, a team led by Xu Jiayin, member of the standing committee of the CPPCC and chairman of the board of directors of Evergrande Group, investigated Jilin Province at the invitation. Leading group of Jilin Province met them, and they had extensive discussion and in-depth communication on matters such as further deepening cooperation and increasing investment. Leaders from related departments of Jilin Province and the administrative committee of Changbai Mountain, together with Liu Yongzhuo, vice president of Evergrande Group, and Pan Yongzhuo, president of Evergrande Mineral Water Group attended the meeting.
Xu Jiayin Investigated Jilin Province Fully Ensure The Good Quality
It’s reported that, Xu Jiayin, member of the standing committee of the CPPCC and chairman of the board of directors of Evergrande Group, investigated Jilin Province at the invitation; leading group of Jilin Provincial Party Committee and Provincial Government met Xu Jiayin and his team in high profile, and Evergrande Spring’s mode of “Supply the world from one water source”is fully guaranteed. And leaders of Jilin Province suggested that, multiple measures will be taken in supporting Evergrande Spring’s strategy of becoming bigger and stronger and expanding world market, as well as the mode of “Supply the world from one water source”.
Wang Rulin(right) Secretary of Jilin Provincial Party Committee Has An In-depth Conversation With Xu Jiayin, Chairman of the Board of Directors of Evergrande Group
Meeting Site
Leaders From Both Sides Read Abstracts of Report On Signing Ceremony For Evergrande Spring’s Exportation To Europe Before The Meeting
Conference Scene
It is understood that, “Supply the world from one water source”means only taking three golden water sources in the world as water-extraction point, and capable of supplying the world with world-class water is the most important index and sign whereby mineral water is of world top quality, also, this is a general mode of world-class mineral water. Evergrande Spring originates from Changbai Mountain, one of three golden water sources in the world, and its volcanic deep mineral spring is taken as the only water source. Currently, mode of “Supply the world from one water source”, which has been adhered by Evergrande all the time, ensures that every drop of water comes from Changbai Mountain. On the site of signing ceremony held a number of days ago, distributor representative from France suggested that, France has a couple of world famous mineral water brands, and they have brought high quality natural mineral water and concept of healthy life to global consumers. It’s happy to find that, Chinese consumers are beginning to accept this kind of water-drinking concept. In recent years, there have been lots of excellent enterprises and mineral water brands coming into being in China, among which, Evergrande Spring accounts for one, and he considers it as the best. Evergrande Spring’s water source is in Changbai Mountain of China, which, like the Alps, is one of three golden water sources in the world, having excellent quality and broad market prospect, and this is my confidence in choosing to cooperate with Evergrande Spring. Evergrande Spring officially announced the mode of “Supply the world from one water source”, which further increases my confidence in its development.
Golden Water Goes Global Evergrande Spring Is Highly Acclaimed
In the signing ceremony held beforehand, 43 distributor representatives from 13 main Europeans countries, that is, England, France, Germany, Russia, Italy, Holland, Spain, Hungary, Turkey, Poland, Slovakia, Belarus and Sweden, gathered in the Great Hall of the People, which directly shows their general approval of Evergrande Spring’s quality.
Besides being recognized as one of three golden water sources in the world, deep spring of Changbai Mountain, water source of Evergrande Spring also contains rich amount of trace elements due to its unique landscape, and this makes it of weak alkaline and more suitable for human body. In respect of production and filling, Evergrande Spring has built the factory in places away from water source, and adopted fully closed and stainless steel pipe to drain mineral water, guaranteeing that water temperature and quality are not to be affected by external factors. Producing through filling in factory away from water source has not only prevented water source from being polluted by human activity and industrial production, but also avoided secondary pollution of water source to a maximum extent, which guarantees pure and natural water quality. The company owns three production lines, having bought dozens of imported equipment from such manufacturers as KRONES of Germany, moreover, water-extraction, purification, bottle-blowing, filling, bottle-labeling, package, stacking and quality control, etc., are of most advanced technology in the world, thus guaranteeing the quality.
Recognized By Strengthen Improve Competitiveness of National Brand
Xia Haijun, chairman of the board of directors and president of Evergrande Group said that, Evergrande Spring realizes the magnificent dream of “Supply the world from one water source”by going global, which is the first time for Chinese mineral water, together with Evergrande Spring, to be exported to global market. And this also broke the pattern where only foreign mineral water is being exported to China, and no Chinese mineral water being exported to global market. “We believe that, with the expansion of world market, Evergrande Spring is sure to make more contribution to Chinese industrial innovation and domestic economy.” In fact, though market capacity of Chinese mineral water is enormous, which, however, is basically occupied by foreign brands. In realizing mode of“Supply the water from one water source”alone, Chinese mineral water, represented by Evergrande Spring, is exported to global market for the first time. In becoming world-class brand, Chinese national brand of mineral water has increased its competitiveness substantially. And in making profit in overseas market, Evergrande Spring contributes to industrial innovation and domestic economy of China.
“Mr. Xu Marketing”created by Xu Jiayin, chairman of the board of directors of Evergrande Group, is fully embodied in the concept of “Supply the world from one water source”of Evergrande Spring;“Do the best, or never”, suspended interest form, explosive type, step by step, together with stereo marketing communication means, in different forms and by different channels, have made Evergrande known to every household rapidly. At the same time, Evergrande Spring won the reputation by excellent quality, which not only displays good quality of “Made In China”, but also alleviates Chinese mineral water industry from its dilemma, transferring positive energy.
（Journalist Miao Jing)