Chinese High-end Mineral Water Goes Abroad For The First Time And Launches Attack Into European Drinking Water Market.

On May 20, signing ceremony of Evergrande Spring’s exportation to Europe was held in the Great Hall of the People. Distributor representatives from 13 main European countries become Evergrande Spring’s first batch of international distributors. And this means that, domestically, Evergrande Spring alone realizes the mode of “Supply the world from one water source”, also, this is the first time that Chinese mineral water is exported to global market.

“Occidental Evian and Chinese Evergrande”

Exports of Chinese mineral water have increased steadily. But it’s understood that, targeted markets of most exported mineral water brands are that of a single country or region, and global marketing system has not formed yet. Besides signing cooperation agreement with distributors from European countries, Evergrande Spring will also sign agreement with distributors from other continents in late this month; as the only enterprise who realizes mode of “Supple the world from one water source” in China, Evergrande Spring is also the first Chinese mineral water being exported to global market.

The so-called “Supply the world from one water source” means only taking three golden water sources in the world as water-extraction point, and capable of supplying the world with world-class water is the most important index and sign whereby mineral water is of world top quality. In the market of world-class bottled drinking water, Evian and other high-end brands all have one water source only, ensuring the quality of water being exported to global market.

Kovaleva, distributor from Russia, suggested that, Evergrande Spring is becoming world-class mineral water in exporting to global market by virtue of its world-class quality. Thereafter, we may say“Occidental Evian and Oriental Evergrande”.

Evergrande Is Competitive In European Market

Choosing Europe as the first stop of its exportation to the world has important strategic significance for Evergrande Spring. As everyone knows, European Union has the strictest standards of drinking water safety in the world, therefore, a drinking water brand that could get “passport”of Europe means that its quality stands the test of the world.

General coordinator of Chinese district of Italian Trade Commission said that:”Italy has the largest market of drinking water in Europe, as the annual sales amount is about 11 million liters. And Italy hopes that, there will be more high quality drinking water entering into the consumption market, so as to make efforts on orderly competition and overall improvement of the market. Evergrande Spring is competitive in European and Italian market. In my opinion, Evergrande Spring, in entering into Italian market, will be another positive measure that promotes bilateral cooperation of mutual benefit between Italy and China.”

Making profit in overseas market, Evergrande Spring not only contributes to industrial innovation and domestic economy, but changes the pattern where only foreign mineral water is being exported to China, and no Chinese mineral water being exported to global market, thus winning reputation for national brand.

   Some insider commented that, on one hand, it is rightly for the implementation of “Supply the world from one water source”that Evergrande Spring is recognized by many distributors in the world, while on the other, in going global in a fast way and accepted by international consumers, it also promotes Evergrande Spring to become bigger and stronger, as well as increase management benefit.