Yesterday, 43 distributor representatives from 13 main European countries, including England, France, Russia and Italy, gathered in the Great Hall of the People, and signed distribution agreement with Evergrande Spring on its exportation to Europe.
Yesterday, italian Massimiliano arrived at Henan Hall of the Great Hall of the People after enduring the hardships of a long journey. There, he saw several dozens of Europeans like him, who are with Roman nose and blue eyes. Being excited, he has showed out characteristic wildness and passion of italian in expressing his feelings:”annual consumption of mineral water is 11 billion kilograms in Italy, and it’s my hope that Italy is soon to be submerged by Evergrande Spring.”
Yesterday, Massimiliano together with other 42 distributor representatives, who are representing 13 main Europe countries, signed distribution agreement of Evergrande Spring’s exportation to Europe with Evergrande Mineral Water Group, which is affiliated to Evergrande Group. And this means tat Evergrande Spring, taking Changbai Mountain as the only water source, has started to go global.
Comprehensive Attack Launched Towards International Market
The thirteen European countries signed cooperation agreement with Evergrande yesterday are England, France, Germany, Russia, Italy, Holland, Spain, Hungary, Turkey, Poland, Slovakia, Belarus and Sweden, and they are quite representative in Europe. 43 distributors of them thus become Evergrande Spring’s international distributors of the first batch. These distributors all come from international famous enterprises, and most of them are agent of multiple world-class mineral water brands in the world. It’s reported that, Evergrande Spring will also signed cooperation agreement with distributors from Asia and America one week from now, so as to complete its global layout.
Evergrande also signed agreement with China Shipping (Group) Company and China Ocean Shipping(Group)Company. It can be easily seen that, in becoming cooperative partners of Evergrande Spring, these two leading transportation enterprises will serve as an important logistics guarantee for Evergrande Spring’s exportation to Europe.
Yesterday, Xia Haijun, vice-chairman of the board of directors and president of Evergrande Group, said passionately:”this is the first time for Chinese mineral water to be exported to global market. As Evergrande Spring enters into world market, we have broken the pattern where only foreign mineral water is being exported to Chinese market, and no Chinese mineral water being exported to global market. We believe that, as Evergrande Spring expands its share in world market, it will certainly make more contribution to Chinese industrial innovation and domestic economy, as well as Chinese national brands in their process of going global.”
Realize The Mode of ”Supply The World From One Water Source”
European countries not only do not lack water, but good water. Then why Evergrande Spring is capable of attracting so many European distributors to come to China and sign distribution agreement?
The attractiveness of Evergrande Spring lies in “three golden water sources in the world”and “supply the world from one water source”, and this has been the important guarantee regarding Evergrande Spring’s distinction from other domestic mineral water brands and its high quality.
Evergrande Spring originates from Changbai Mountain, which, together with the Alps in Europe and the Caucasus in Russia, are recognized as three golden water sources in the world, and it is one of the three main water sources by which Evergrande Spring realizes the mode of “Supple the world from one water source”. Industry insiders think that, “Supply the world from one water source”means only taking three golden water sources in the world as water-extraction point, and capable of supplying the world with world-class water is the most important index and sign whereby mineral water reaches world-class quality. Therefore, adhering to the mode of “Supply the world from one water source”constitutes the important reason why Evergrande Spring could get“international passport”.
Since the day when being founded, Evergrande Mineral Water Group has made it clear that deep mineral spring of Changbai Mountain has to be the only water source. Currently, Evergrande Spring guarantees that every drop of water comes from Changbai Mountain; the first two water factories that have been put into operation lie in Jingyu County and Fusong County, Baishan City, Jilin Province, and their water sources are Changbai Mountain. Senior leaders of Jilin Province have clearly suggested that, they will provide full support to Evergrande Spring, ensuring that annual mining quantity in Changbai Mountain meets the planning requirement of million tons, at the same time, railway network is being completed, and special railway line directly connected to water factory will be built, adding about transport capacity of 3 million tons each year.
Try To Vie With Evian of France
There are lots of famous brands of mineral water in foreign countries. And these that are familiar to Chinese people include: Evian and Perrie of France, San Benedetto of Italy, Sri Pat natural mineral water of Belgium, Fruz mineral water of Norway, and so on. And these brands have one common character, that is, adhering to the mode of “Supply the world from one water source”.
Yesterday, certain expert introduced to the reporter that, taking Evian of France as the example, it sells to 140 countries and districts in the world, and its water source Evian Town of France is backed by the Alps. Each year, one billion bottles of Evian are transported from here to the world. “while looking at most drinking water enterprises of our country”, this expert said,”water source of most brands is complex, considering cost and logistics, most of them extract water from multiple place, and build factory according to targeted market, so as to extract water locally.
The market capacity of mineral water in China is enormous, however, the high-end market is basically occupied by foreign brands:“Evian”of France alone takes market share of about 25%. Though number of Chinese high-end mineral water brands has been over 100, their total market share only accounts for 10% to 15%.
Yesterday, Evergrande Spring put forward the slogan of “Occidental Evian and Oriental Evergrande”on the signing ceremony, and become world-class mineral water by virtue of high quality water source and mode of “Supply the world from one water source”. It is reported that, Evergrande Spring’s target for domestic market in this year is 10 billion yuan, and the sales target in three years is 30 billion yuan.
(Journalist Wang Wenbo)