The process of Chinese mineral water being exported to global market started. On May 20, Evergrande Spring signed cooperation agreements with distributor representatives from 13 main European countries, which include England, France, Germany, Russian, Italy, Holland, Spain, Hungary, Poland, Slovakia, Belarus, Sweden and so on, in the Great Hall of the People, officially announcing its exportation to Europe. And agreement was also signed with China Shipping (Group) Company and China Ocean Shipping (Group) Company, for ensuring that increasing demand of exportation transportation at current stage and in the future can be met.

Vice-chairman of the board of directors of Evergrande Group and president, Xia Haijun, and vice-president Liu Yongzhuo attended the signing ceremony. It’s reported that, this is the first step of Evergrande Spring’s plan of “Supply the world from one water source”, and in late this month, it will sign cooperation agreement with distributors from America and Asia.

Choosing Europe as the first stop of global exportation has extremely important strategic meaning for Evergrande Spring. As everybody knows, European Union has the strictest drinking water safety standards in the world, therefore, a drinking water brand being able to get the “visa”of Europe means that its quality stands the test of the world.

Water source of Evergrande Spring is in Changbai Moutain, and this deep mineral spring conforms to the strictest European standard; its quality and tasting are near to that of world famous brand, and some indexes are even superior, therefore, market prospect of Evergrande Spring’s exportation to global market is to be expected.

   Evergrande Spring is recognized by world market, which shows that “strategy of success through quality”adopted by Chinese mineral water product is feasible to a certain extent. And Evergrand Spring has broken the vicious cycle where exported mineral water “win by price”.

Evergrande Spring came into the market on November of last year, however, as a brand starting from scratch, it has rapidly ascended into the rank of world-class ones through strict quality control, which promotes continual upgrading of the industry. With its process of creating a world-class drinking water enterprise, international competitiveness of Chinese drinking water enterprises will be increasingly be improved, becoming a high quality business card of “Made In China”.

(Journalist: Huan Yanhong)