Drinking water market is very busy in 2013.
At the beginning of this year, certain famous drinking water brand is pushed up to the forefront due to standard disputes, a war, thereafter, evolved from unilateral attack towards the drinking water brand to commercial fighting between mineral water and drinking, and accusation of dishonorable acts were made on both sides.
This “water war”let people get a glimpse of the fierce competition in bottled water industry. Price war has driven the profit space to an extremely low level, and also made large number of brands fall into plight.
However, to our surprise, on November 9, Evergrande Spring made its appearance in the finals of AFC Champions League. Evergrande Group, who has been deeply involved in real estate industry, announced thereafter that, it will enter into industry of bottled drinking water and actively take part in “water war” market.
Bottled Water Has Many Standards Water Source Becomes The Key Factor In Choosing Water
“The principle for evaluating good water lies in water quality rather than the standard, for standard makes no sense as long as water source is polluted”. Comparing to anxiety exhibited by the public towards quality of bottled water, experts answer this question rather calmly.
According to analysis, most of good water sources lie in golden water zone, and are scattered between 36 to 46 degrees north latitude. In general, places with high altitude, sparsely populated and are away from agriculture have no pollutants, and water in such places can retain its original ecology, also, they will be very clean. Therefore, consumers should look at the water source in buying bottled water. In fact, water source is clearly labeled on bottled water in foreign countries, and you can know from which stratum the water is extracted.
It’ s introduced that, Evergrande Spring originates from natural and deep mineral spring of Changbai Mountain, being one of three golden water sources in the world. And this deep mineral spring is honed by underground volcanic rock of thousand years, and has gone through circulation, adsorption and leaching before coming into being, falling into the category of precious and rate cold spring of volcanic rock. Regarding the preparation process, Evergrande Spring is directly extracted from deep volcanic rock, produced through filling and without air contact, which fully guarantees its quality. And what’s worth mentioning is that, tested by Fresenius of Germany, an accrediting body of authority in the world, Evergrande Spring is near to world famous mineral spring in respect of tasting and quality, and some indexes of it are superior”.
Evergrande Spring Has Come Prepared
According to the planning, Evergrande Spring Group devotes to creating a natural mineral water and derivative beverage, and so on, related world-class industrial cluster of production, management and sales, as well as building the first natural mineral water drinking system in Evergrande property community, so as to promote the development of green house.
In addition, Evergrande Spring also conducts product propaganda through such measures as official website, ad, micro-blog, we-chat, message, display site and truss set up in the sales department, by taking advantage of its large marketing platform, where there are about 3 million homeowners of over 260 projects scattered in more than 140 cities of China, and advantage of potential consumer group. And all of these measures have fully suggested Evergrande Spring’s determination in entering into bottled water market.
Moreover, from December 30, 2013, Evergrande Spring has invited five largest portal websites in China to participate in an activity named “Evergrande Spring Journey of National Interaction”, and by encouraging netizens to find sales outlet of Evergrande Spring around and visit Changbai Mountain, etc., this activity will makes them become more familiar with Evergrande Spring.
It’s known that, incentive for Evergrande Spring activity of this time is unprecedentedly generous. Besides normal small gifts, netizens also have opportunity of training with Lippi and Evergrande stars, as well as getting package of family tourism to Changbai Mountain and Evergrande luxury and health house with seascape in Hainan, which once again represents “Nouveau riche”style of Evergrande.
Needless to say, the appearance of Evergrande Spring is sure to create impact on domestic market of high-end mineral water, therefore, “water war” is to be continued.
