Mineral water industry has never been quiet, and the appearance of Evergrande Spring rapidly brings up new storm. It’s reported that, to deal with unsatisfied demand, second phase production line of Evergrande Spring has been included in the plan, and it is to be put into operation soon.
Evergrande Spring Is Recognized For Its High Quality and Reasonable Price
It’s known that, since being appeared in the finals of AFC Champions League, ten millions bottles of Evergrande Spring have been sold in just few days, and presenting a rapid grow trend. It’s reported that, each day, personnel who answer the sales hotline get over 5000 purchase information: both homeowner group and consumer want to have a taste in advance. Though Evergrande Spring has built stereo marketing network in more than 300 cities of China with the fastest speed, the demand with explosive grow still can not be satisfied, for product is out of stock in various places.
The reason why Evergrande Spring being quickly recognized by the market is as follows: first, it is the brand effect of Evergrande Group; second and more importantly, the concept of people’s livelihood, that is, “high quality and reasonable price”.
It is reported that, domestic market of high-end mineral water is dominated by foreign brands before the appearance of Evergrande Spring, and the price is so high that consumer can in no way afford. However, appearance of Evergrande Spring adds new life to the whole market of high-end mineral water, for, besides being widely recognized due to high quality water source and excellent quality, its reasonable price has also led to the creation of a larger high-end water market, thus leading to industry upgrading.
The mode of “high quality and reasonable price” has made it become a bright star in Chinese high-end mineral water market before one month has been past since its appearance, and it not only earns a good reputation, but also gets good economic benefit.
Production Line of Phase Two Is To Be Put Into Operation
It is introduced that, though outlet has been set up in over 130 cities and more than 200 projects of China, currently, Evergrande Spring covers only cities of prefecture level, and that of county level have not been fully covered yet, leaving lots of space for the product.
Besides, as the sales has always been hot, the demand is not fully satisfied and product is out of stock in various places, Evergrande Spring has made preparation in advance and put capacity into place. It’s known that, production line of phase two is included in the plan, which is expected to be put into operation soon, and incremental product out of new capacity is likely to be absorbed by the market.
It is reported that, Evergrande Spring’s long-term planning is Chinese largest mineral water project of million tons. At present, Evergrande Spring Group is still recruiting major distributors in China and various kinds of sales elite; it’s predicted that, thousand distributors will be developed and over ten thousand sales elite will be recruited. Powerful sales team and large number of distributors have provide strongest support to the bestselling of Evergrande Spring.
（Journalist: Li Xiaobai)