Press Conference of Evergrande Spring Coming Into the Market

Lang Ping Takes Up the Post of Evergrand Spring’s Global Promotion Ambassador

From real estate for people’s livelihood to healthy life, Evergrande Spring has always been at the frontline of people’s livelihood and service. On November 10, Evergrande Group announced the promotion of a high-end mineral water product, that is, “Evergrande Spring”, natural mineral water extracted from Changbai Mountain.

It’s introduced that, Evergrande Spring originates from natural and deep mineral spring of Changbai Mountain, being one of three golden water sources in the world. And this deep volcanic spring is honed by underground deep volcanic rock of thousand years, has gone through circulation, adsorption and leaching for hundred years, and is produced by filling and without air contact, which fully guarantee its quality.

On the site of release conference, the organizers also held employment ceremony of Evergrande Spring’s global promotion ambassador, a post taken by Lippi, head coach of Guangzhou Evergrande football team and Evergrande football school, Lang Ping, head coach of Chinese women volleyball team and Guangdong Evergrande volleyball club, Figo, former FIFA world player, and Hierro, former captain of the Spainish team and Real Madrid, among which, Lippi and Lang Ping are captain of world champion, and enjoy worldwide reputation in football and volleyball circles; in taking the post of global promotion ambassador, they have perfectly illustrated Evergrande Spring’s character, that is, advocating health.

Evergrande Spring Originates From Natural and Deep Mineral Spring of Changbai Mountain

Evergrande Spring originates from deep mineral spring of Changbai Mountain, which, together with the Alps in Europe and the Caucasus in Russia, are recognized as three golden water sources in the world, and tested by Fresenius of Germany, an accrediting body of authority in the world, “Evergrande Spring is near to world famous brand of mineral water in respect of tasting and quality, and some indexes is even superior.”

Deep volcanic spring of Changbai Mountain is honed by underground deep volcanic rock of thousand years and has gone through circulation, adsorption and leaching for hundred years before coming into being, and it belongs to cold spring of volcanic rock. The temperature of water stays at 6 to 8℃ all the year round; mineral components in the water and their content are relatively stable; the water is pure, unpolluted, and tastes gentle and refreshing.

It is understood that, the whole production line of Evergrande Spring adopts most advanced production equipment in the world, and the water is directly extracted from deep volcanic rock, and produced by filling and without air contact, which provide guarantee to its quality.

Evergrande Spring contains over 20 macro and trace elements such as molybdenum, selenium and strontium, as well as radon and lithium that are rarely seen domestically, among which, radon is capable of promoting blood circulation, and has obvious effect on multiple senile and chronic diseases, etc.; and content of metasililcate is 2 to 3 times than that of normal mineral water: metasilicate has softening effect on aortic sclerosis of human body, and effect of health care on heart disease, high blood pressure, arteriosclerosis, nerve function disorder and so on.

Evergrande Spring’s pH value ranges from 7.25 to 7.8, belonging to natural weak alkaline water, which is near to the value of inner environment of human body, also, it is helpful for maintaining normal osmotic pressure and acid-base balance. The slogan is as follows: drink every day, good for health.

Create The Largest Project of Mineral Water In China

Evergrande Spring will adhere to the mode of “Supply the world from one water source”, guaranteeing that each drop of water comes from Changbai Mountain, as well as adhere to meager profit mode of “high quality and reasonable price”, providing the general public with safe and healthy natural mineral water, so as to fundamentally change the sub-health state of modern people and improve national physique comprehensively.

And regarding the sales mode, Evergrand Spring will set up direct wholesale point in over 130 cities and more than 200 property projects of China, by virtue of its advantage in realm of real estate where national layout has been made, as well as create stereo marketing network mainly based on terminal direct channel and modern channel, supplemented by special channel and distributor channel, which provides consumer with more comprehensive tracking service, with obvious competitive advantage.

People become increasingly craving for health as economy develops. Currently, concept of Chinese people on drinking healthy water is relatively weak, whereas Europe and America people pay high attention to this, which is considered by them as one of the most important ways to improve quality of life.

Focusing on people’s livelihood, Evergrande Group determines to have a proprietary brand of high quality natural mineral water, in order to fundamentally guarantee drinking water safety that people concern most.

Evergrande Spring originates from Silver dragon of Changbai Mountain, which, together with the Apls in Europe and the Caucasus in Russia, are recognized as three golden water sources in the world, conforming to EU mineral water quality standard, which is strictest in the world. Also, Evergrande Spring is of natural weak alkaline, and contains multiple mineral elements that are necessary to human body, having effect of health care on heart disease, high blood pressure, arteriosclerosis, nerve function disorder and so on, as well as being helpful for maintaining normal osmotic pressure and acid-base balance.

It’s introduced that, release of Evergrande Spring is consistent with Evergrande Group’s concept of “Real Estate For People’s Livelihood”, and this embodies the strong social responsibility of Evergrande Group, who, as the largest real estate enterprise in China, has the largest group of homeowners domestically, and its proprietary brand of high quality and safe mineral water has the most extensive and far-reaching influence. At the same time, Evergrande still adheres to the mode of “Supply the world from one water source” and “high quality and reasonable price”, which guarantees that the people can enjoy high quality Evergrande Spring of reasonable price.

  The promotion of Evergrande Spring arouses domestic people’s attention on healthy water, and leads more people to pay attention to drinking high quality natural mineral water, so as to improve national physique comprehensively.

Create Service Platform of Stereo Marketing Channel

Evergrande Spring creates diversified service platform of stereo marketing channel by virtue of characteristic industry platform of Evergrande real estate, in order to satisfy consumers’ demand from all aspects, as well as sets up national service hotline and periodic customer satisfaction feedback mechanism, and so on, for improving product reputation and serve consumer in a faster way.

Evergrande Spring will build stereo marketing network mainly based on terminal direct channel and modern channel, supplemented by special channel and distributor channel. At the same time, Evergrande Group is considering to build an unique drinking water system, which will incorporate Evergrande natural mineral water into property community system, and makes it a bright spot of Evergrande property, thus increasing its added value.

Evergrande Spring sets up retail store for displaying product in over 130 cities and more than projects of China, as well Evergrande hotel, studio and health club, and so on, in various districts, and online mall of “Evergrande Spring” is to be opened, a measure which will not only makes the sales channel of Evergrande Spring to be more stereo, but also provides consumer with comprehensive tracking service.

Smooth sales channel makes it possible for more people to be available of Evergrande Spring, while high quality customer service will improve user experience; in devoting to creating an empire of million tons of mineral water, Evergrande Group serves people’s livelihood to a possible extent, which needs the backup of strong economic strength.

Evergrande Group is listed in Hong Kong, China, and it is an extra large group featuring commerce, hotel, sports and cultural industry.

Its total assets is about 300 billion yuan, while number of staff is more than 40,000. And it has over 260 large projects scattered in many major cities of China, in addition, it has been ranked no.1 in terms of land reserve, space under construction and sales area for three successive years, and its sales amount has always been among top three in China. The sales amount in 2012 is 92.3 billion yuan, and it has paid tax of 13.5 billion yuan to the state and created 420,000 jobs, while in the first half of 2013, the sales amount is 41.95 billion yuan, being no.1 in China; throughout the year of 2013, Evergrande is confident in realizing the goal where sales amount exceeds hundred billion.

Evergrande is determined to become an international leading enterprise whose scale is largest, team is most excellent, management is best, culture is deepest and brand is most well-known in 2020.

（Text/Picture: Zhong Honglian)