As Evergrande football team won champion of AFC Champions League, realizing the dream cherished by Chinese people for many years, Evergrande Group, while making breakthroughs in cause of sports, still adheres to the concept of people’s livelihood and service, thereby, career planning is also extended from people’s livelihood and real estate to healthy life. On November 10, the territory of Evergrande Group, with the unveiling ceremony of high-end mineral water product, that is, Evergrande Spring extracted from mineral water of Changbai Mountain, which is announced and promoted by Evergrande Group, being held, is enlarged.
Evergrande Group was listed in Hong Kong in 2009, and currently, it is an extra large group mainly based on housing industry for people’s livelihood, featuring commerce, hotel, sports and cultural industry; its total assets is more than 270 billion yuan, while number of staff is over 40,000. And it has over 260 large scale projects scattered over more than 140 major cities of China, also,, it is ranked no.1 in respect of land reserve, for three successive years, space under construction and sales area, in China, in addition, its sales amount has always been among top three of Chinese; Evergrande Group suggested that, it is confident in realizing the goal where sales amount exceeds hundred billion yuan in 2013.
On the site of “Evergrande Spring” release conference, Liu Yongzhuo, vice-president of Evergrande Group suggested that, choosing to enter into mineral water market is an important embodiment of Evergrande’s concept of people’s livelihood, and from housing industry to health engineering, of people’s livelihood, Evergrande has been adhering to the concept of people’s livelihood, undertaking social responsibility on such aspects as clothes, food, house and transportation that people concern the most, so as to realize goal of serving the country through industrial development. With the backup of Evergrande Group’s strong financial strengthen, and the guidance of advanced management culture, it’s to be believed that Evergrande Spring will create an important and high quality project of both social responsibility and economic benefit, making more progress on the cause of people’s livelihood.
Session was specially set for introducing the quality of Evergrande Spring; Wang Bingzhen, senior counselor of the State Council and hydrogeologist, mentioned that, Evergrande Spring originates from natural and deep mineral spring of Changbai Mountain, being one of three golden water sources in the world, which is honed by underground deep volcanic rock of thousand years, and has gone through circulation, adsorption and leaching of hundred of years before coming into being, belonging to precious and rare cold spring of volcanic rock. Regarding production process, Evergrande Spring is directly extracted from deep volcanic rock, produced by filling and without air contact, which fully guarantees its quality.
Evergrande Spring is positioned as a high-end product. People become increasingly craving for health as economy develops. European and American people are very concerned about drinking high quality water, as is considered as the most important way that’s helpful for improving quality of life. Focusing on people’s livelihood, Evergrande Group decides to have a proprietary brand of high quality and natural mineral water, which not only guarantee drinking water safety that people concerned most, but also conforms to the trend of consumption upgrading. According to the strategic planning of enterprise development of Evergrande Group, it’s planned in the future to construct the largest mineral water project of million tons, and spare no effort in creating the mineral water enterprise of largest scale and that’s most beneficial in China, as well as Chinese no.1 brand of drinking water. Evergrande Spring will build the brand through high-end product and win market shares by reasonable price, a measure indicates that the pattern of high-end drinking water market is to be changed.
It’s reported that, in respect of sales mode, Evergrande Spring will create diversified service platform of stereo marketing channel in more than 130 cities of China and over 200 property projects, as well as Evergrande hotel, studio and health club in various districts, by virtue of its advantage in realm of real estate where national layout has been made; and construct stereo marketing network mainly based on terminal direct channel and modern channel, supplemented by special channel and distributor channel, which provides consumer with more comprehensive tracking service and serves them in a faster way, with obvious competitive advantage.
What’s worth mentioning is that, world famous coach Lippi, Lang Ping, Figo and Hierro were employed on the conference as global promotion ambassador of Evergrande Spring, building a healthy image for the product, which, become the only designated drinking water of Evergrande football team as well, out of this formed good marketing interaction. As the latest factor of Evergrande Group’s cause of people’s livelihood, a war fighting for market share is expected to be initiated by Evergrande Spring.
(Journalist: Peng Yanlan)