Evergrande Spring signed exportation agreement with 28 countries from Europe, America, Asia and Oceania in late May of 2014. Then, on June 25, 2014, which is just a month later, ceremony of Evergrande Spring’s maiden voyage and first exportation to Europe and Asia is held in Shanghai and Jilin Province respectively, and exportation to America and Oceania is to be implemented; and strategy of“Supply the world from one water source” is executed to its possible extent, whereby the process of exporting to global mineral water market is officially launched.
This time, the international container liner exporting Evergrande Spring to Europe was started from Yangshan Port of Shanghai, while on the same day, international train exporting Evergrande Spring to Asia run out of Baishan Railway Station, Jilin Province, in exporting by land and sea in synchronization, strategy of “Supply the world from one water source”is implemented through the world.
The First Stop of Good Water From China Arrived At Eurasia
Different from signing exportation agreement with 28 countries, activities for this time were held at two place, namely, Baishan Railway Station of Jilin Province and Yangshan Port of Shanghai, simultaneously: grandly, international train and container liner loaded with Evergrande Spring respectively traveled to Asia and European continent amidst whistle-unprecedented scale of both land and sea transportation-announcing the realization of “Supply the world from one water source”with actual practice, which again demonstrates Evergrande Spring’s spirit as leader of the industry. In the following, Evergrande Spring will also be exported to America and Oceania, whereby the sales network will cover more countries in the world.
International train exporting Evergrande Spring to Asia will travel through the whole continent, while the international liner exporting Evergrande Spring to Europe will arrive at hub port of England, Spain, Holland and Germany, covering 13 European countries. And what this signifies is that, first batch of Evergrande Spring selling overseas is officially launched, and the quality commitment of world class water is performed, that is, supply the world uniformly with first class water in the world and take three golden water sources of the world as water extraction point.
Previously, Evergrande Spring has gained lots of attention in exporting to 28 countries, however, only one month later, quality commitment of “Supply the world from one water source”is also fulfilled. The ceremony of Evergrande Spring’s maiden voyage to Europe was held in Yangshan Port of Shanghai, which has become a landmark event of Evergrande Spring in exporting to Europe, and journalists from ten satellite TVs, five portals and other medias of authority made live report in the port. On the same day, at Baishan Railway Station of Jilin Province where ceremony of Evergrande Spring’s exportation to Asia was held, mainstream medias from Jilin Province expressed strong concern towards this big news; all seats are occupied; the atmosphere is warm; people on the spot witnessed and recorded this historical moment together.
“Oriental Evian”Officially Starts Its Internationalization Process
Evergrande Spring wins favor from international market once and again, an fact which is independently connected with its persisted concept of “Supply the world from one water source” and world class quality of mineral water. One insider from the industry introduced that, “Supply the world from one water source”is a common practice of international mineral water industry, and so is case with world class brand such as Evian of France. President of International Foundation For Water Resource Protection, Brown Huo Sigen, academician of the Chinese Academy of Sciences Chen Mengxiong and other famous experts ranked Alps of Europe, Caucasus of Russia and Changbai Mountain of China as three golden water sources in the world. First batch of Evergrande Spring exporting to overseas countries is officially launched, and take Changbai Mountain, one of the three golden water sources in the world, as water extract point, as well as supply the world uniformly with first class water in the world, in order to perform the quality commitment of world class water.
Though there were some or other mineral water being exported to overseas countries, they are, however, far behind international brand in regard of popularity and market share. In May of 2014, Evergrande Spring signed cooperation agreement with distributors from 28 countries, being the first time for Chinese mineral water to be exported. And ceremony for Evergrande Spring’s maiden voyage and first exportation to Europe and Asia by sea and land is a historical step whereby Chinese mineral water literally goes abroad. Based on the quality of three golden water sources in the world, as well as relying on strong strength of Evergrande Real Estate Group, Evergrande Spring was successfully exported to overseas countries, which not only kicks off the process of Evergrande Spring’s internationalization process, but also let people from all over the world bear a witness to authentic“Oriental Evian”coming from China.
Evergrande Spring has made continued efforts on its marketing, in less than half a year, it actually realizes the goal of going abroad, being the domestic mineral water brand of strongest strength, fastest development and largest momentum. Its decisiveness, quickness and strong strength not only opened up the international market, but also leads to industrial upgrading and brand innovation. Ceremony for the maiden voyage and first exportation to Europe and Asia signifies, “Oriental Evian”, namely, Evergrande Spring, has officially started its internationalization process, announcing that it will continuously improve its international competitiveness, and create new history of national mineral water.
People From All Walks of Life Give Great Support To National Brand
Ceremony for Evergrande Spring’s maiden voyage and first exportation was greatly supported by people from all walks of life. After establishing strategic partnership with China Shipping(Group) Company and COSCO, Evergrande Spring has acquired effective and practical cooperation from them in the big strategy of exporting to 28 countries, which provides surest guarantee in initiating a new route. Leaders from China Shipping (Group) Company and Shanghai Guandong International Container Terminal Co., Ltd., visited the site, delivered speech and made congratulations, having together witnessed the historical moment when international container loaded with Evergrande Spring set sail. Leader(s) from China Shipping (Group) Company said on the ceremony of first voyage:”we will spare no effort in strengthening our cooperation with Evergrande; by virtue of our advantage of global network service and under uniform deployment of the group, we will, with our best service, collaborate with Evergrande Spring in promoting its global strategy, providing support and protection while our national brand goes global.
At the same time, Evergrande Spring’s strategy of “Supply the world from one water source”was whole supported by Shenyang Railway Bureau, and capacity of international transportation thus was rapidly improved. Government of Baishan City and Shenyang Railway Bureau suggested that, multiple measures will be taken to safeguard the sustained development of Evergrande Spring’s exportation from all aspects, fully supporting logistics-related work in Evergrande Spring’s exportation and guaranteeing smooth international transportation.
President of Evergrande Spring Group Pan Yongzhuo said on the ceremony for first exportation to Asia that:”Evergrande Spring takes Baishan railway station as its starting point, which is of great importance. For this is where the water source of Evergrande Spring locates. And finally, we’ve take the first step in implementing Evergrande Spring’s strategy of “Supply the world from one water source”, and this is also the first time for both Evergrande Spring as well as Chinese mineral water. Nowadays, we have broken the pattern where only foreign mineral water sells in China and no Chinese mineral water sells well overseas. But we believe, with the advancement of Evergrande Spring’s exportation train, Chinese mineral water will be more braver and stronger in promoting its internationalization process, and Chinese national brand will be more and more of competitiveness.”