On May 20, 2014, Evergrande Spring grandly held the signing ceremony of global distributors, and 43 distributor representatives from 13 major countries of Europe gathered in Beijing at the great hall of the people and, as well as China Maritime Transport(Group) Company and China Ocean Shipping(Group) Company, signed cooperation agreement with Evergrande Spring.
On May 27, 2014, Evergrande Spring was successfully exported to 15 countries in America, Asia and Oceania. 41 distributor representatives from these 15 countries signed cooperation agreement, and became second batch of Evergrande Spring’s global distributors.
Evergrande Spring hereby covers 28 major countries in the world, and “Supply the world from one water source”is fully implement, which has created record of mineral water exportation in China, being of largest scale, highest specification and most important influence.
Evergrande Spring Covers 28 Major Countries In the World
Evergrande Spring now covers 28 major countries in the world, and “Supply the world from one water source” is fully implemented, which has created record of mineral water exportation in China, being of largest scale, highest specification and most important influence. Evergrande Spring is the only one who realizes “Supply the world from one water source”and creates the record of Chinese mineral water being exported other countries in the world.
“Supply the world from one water source”means only take three golden water sources in the world as the water extraction point, and supply the world uniformly with world first-class water, which is the most important index and symbol that mineral water reaches world’s top quality. In ensuring that every drop of mineral water supplied to the world is extracted from the unique water source, Evergrande Spring has water source, namely, Silver-dragon fountain of Changbai Mountain, labeled on the body of every bottle. Cooperation agreements signed previously with two international ocean shipping giants, that is China Maritime Transport(Group) Company and China Ocean Shipping(Group) Company, also provide logistics guarantee for the global exportation of Evergrande Spring.
Evergrande Spring is the only one who realizes “Supply the world from one water source” in China, which not only changes the history where only mineral water from the world is exported to China and China exports no mineral water to the world, but wins reputation for national brand, with far-reaching influence.
World-class Quality Casts “Oriental Evian”
Successful exportation of Evergrande Spring to other countries in the world is independently connected with the persistent concept of “Supply the world from one water source”and world-class quality of mineral water, which serves as a strong proof of its water quality. President of International Foundation For the Protection of Drinking Water Brown·Huo Sigen, academician of the Chinese Academy of Sciences Chen Mengxiong and other experts rank the Alps in Europe, the Caucasus in Russian and Changbai Mountain of China as three golden water source in the world. Evergrande Spring is extracted from natural mineral spring of deep volcanic rock in virgin forest of Changbai Mountain of 30 million years, going through cycled filtration of volcanic rock, and the water is pure, unpolluted by outside contact, and contains over 20 kinds of natural macro-elements and trace elements-whose contents are moderate-such as selenium, strontium, potassium, sodium, magnesium and calcium. Tested by Fresenius of Germany, an accrediting body of authority in the world, Evergrande Spring is near to mineral water of world famous brand in terms of taste and quality, and some indexes of it are even superior. And three golden water sources are of world class quality, which is in no way to be compared by surface water, as it even contains large amounts of antibiotics that are harmful to health.
An overseas distributor who came and attended the meeting said that:“Evergrande Spring exports to other countries in the world by virtue of its world class quality, and has officially become world class mineral water, thereafter, “People will mention Occidental Evian and Oriental Evergrande together.”
Jilin Province Takes Multiple Measures to Support Evergrande Spring
In order to realize the mode of “Supply the world from one water source”, water source is the most fundamental and important factor. On May 23, member of the Standing Committee of CPPCC and president of the board of directors of Evergrande Real Estate Group, Xu Jiayin and his team investigated Jilin Province at the invitation; secretary of the Provincial Party Committee of Jilin Province, Wang Rulin, deputy secretary of the Provincial Party Committee and governor of Jilin Province, Ba Antsoru, and other four members of the standing committee met them, and suggested that multiple measures will be taken to support the strategy of Evergrande Spring, namely, grow bigger and stronger, and expand the global market.
Wang Rulin said that, Jinlin Province will do a good job in following three aspects: one, exert stronger protection of water source in Changbai Mountain; two, take increase of transportation capacity as the grand strategy of Jilin Province’s development; three, support big drinking water enterprises in Changbai Mountain to grow bigger and stronger through “Three limits”, that is , limit the scale, time and product. He also expressed intention of providing support for Evergrande Spring with “Three Mosts”, that is, pay most attention to Evergrande, give most support to Evergrande, and have the most expectation in the development of Evergrande Spring”. “Supply the world from one water source” acquires fundamental guarantee due to support of multiple measures taken by Jilin Province.
Industrial Innovation Makes A Profit Overseas
Relying on water source advantage of the Alps, European mineral water is highly praised through the world in recent years, among which, Evian occupies over 10% of global market share. There is still a big gap between Chinese mineral water industry and world famous brand. One insider suggested that, in realizing exportation of Chinese high-end mineral water to the world for the first time, Evergrande Spring starts to change this pattern.
Daniel, a distributor from England, said that:”Evergrande Spring enters into international market with high quality originated from three golden water source in the world, therefore, it has enough international competitiveness.”
Some insider commented that, by making profit in overseas, Evergrande Spring has contributed to industrial innovation and domestic economy. And positive effect generated thereof will promote the rapid development of Chinese mineral water industry and other related ones.
In the opinion of seniors of China Ocean Shipping (Group) Company, Evergrande Spring being exported to the world is not only a landmark whereby Chinese mineral water industry reaches a higher level, but also an opportunity for Chinese ocean shipping industry.
Regulating Drinking Water Standard Provides New Market Opportunities
Consultation draft of“National Standard For Food Safety(packed drinking water)”published by National Health Planning Commission was introduced towards the end of February, 2014, which requires that the long-term co-existence between national standard and local standard of drinking water should be regulated, so as to improve the overall level of this industry, and provide new opportunities for the development of other mineral water brands.
Exportation of Evergrande Spring to the world occurs at the right time. “Supply the world from one water source” means only take three golden water sources in the world as water extraction point, and provide the world uniformly with world first-class water, which is the most important index and mark whereby mineral water reaches world top quality. The important reason why Evian of France sells well all over the world for many years is the persistence of “Supply the world from one water source” mode.
Evergrande Spring will change the global pattern where there is only mineral water being exported to China and no Chinese mineral water being exported to the world, an act that has won reputation for national brand.
History of Evergrande Spring
October 20, 2013, Evergrande Spring starts official operation
November 9, 2013, Evergrande Spring makes a debut on the finals of AFC Champions League
Early December of 2013, Evergrande Spring completes national distribution
January 12, 2014, amount of ordered goods domestically amounts to 5.7 billion
May 27, 2014, “Supply the world from one water source” is realized