For all staff of Evergrande Mineral Water Group, the small hours in March 29, 2014 is destined to be a sleepless night, also, in the development history of Evergrande Spring, a print thick and heavy in colors is destined to be left there forever.
This night, Evergrande Spring will start the annual marketing warfare, and is bound to lead the 4th “revolution of bottled water” nationwide, as well as change the market pattern of drinking water, justify natural mineral water, lead the people to form right and health concept of water-drinking and create a brand new era where all people drinks natural mineral water of Evergrande Spring!
2 o’clock that night, the hall on the first floor of Guangzhou Evergrande center was packed with people, with clothes being whiter than snow. The bright and red background board is reflected on many smile faces though a bit tired, and everyone seems to be rather happy. This is a grand and critical moment, permeated with mysterious excitement and expectation. At this moment when the city has already been asleep, Evergrande Spring quietly starts the annual marketing warfare, that is, the launching ceremony of Evergrade Spring’s “Revolution of Bottled Water”begins with vigor and vitality!
After marketing director and market director of Evergrande Mineral Water Group making a mobilization speech, staff from headquarter and regional sales company respectively made solemn swear in representative of all staff of the group towards this activity namely, we are sure to fight the“revolutionary war of bottled water” to the end, and to make Evergrande Spring become the first choice of drinking water of every household! Cycling team is neatly lined at both sides, and many plates of propaganda board of Evergrande Spring are held over the head, with newest marketing ad impressively written on them: “what we are carrying is not surface water, rather it is deep volcanic mineral spring from Changbai Mountain of 300s years”.”Thereafter, all people led by market director shout out the slogan in unison: Evergrande Spring, true mineral spring in China! The loud voice is to be heard everywhere in the building...accompanied by the sound of a string of fireworks and floating gold foil paper, propaganda team of Evergrande Spring which bears important mission is ready to start, and pavement activities that has lasted a day from the small hours begin.
Meanwhile, 100 thousand people of regional companies in more than 300 provinces and cities all over China make solemn swear right at this moment, are ready to start and strike the annual marketing warfare of 2014 together. Also, the mysterious ad of “world’s good water being waited for 30 million years in bus shelter of all cities nationwide one week ago is finally revealed: brand new ad pictures of Evergrande Spring are all appeared before the public.
Evergrande Spring, will bring greeting of health to all citizens on the morning of this day. Evergrande Spring will deliver true natural mineral water to all people, abandon mineral water with artificial additives, surface water whose source is heavily polluted and purified water without any nutrient, for Evergrande Spring wants all national people drink true mineral spring of China and start a new era of healthy consumption of drinking water! Evergrande Spring will tell each consumer that: water-drinking is not just for thirsty, but connected with your own health, and frequently drinking mineral water is beneficial to human body, therefore, choice for true healthy and good water means basis of healthy life.
Evergrande Spring speaks to you with practical action of the first war of annual marketing warfare: true mineral water of China, all national people drinks together!