On the morning of November, 10, that is, the second day after Evergrande football team winning the champion of AFC Champions League, Evergrande Real Estate Group held press conference on the launch of Evergrande Spring at its headquarter in Guangzhou, fully revealing mysteries about Evergrande Spring and officially declaring that it will enter into the high-end mineral water market. The press conference has attracted hundred and plus medias, and president of Evergrande Mineral Water Group, Pan Yongzhuo, Vice-president of Evergrande Real Estate Group, Liu Yongzhuo, Vice-mayor of Baishan City, Jilin Province, Chen Yaohui, director of Natural Mineral Water Professional Committee of China Mining Association, Tian Tingshan, senior counselor of the State Council, hydro-geologist and geotechnical master, Wang Bingchen have successively made a speech. World famous coach Lippi and Lang Ping, former world football player Figo, and Herrio, former caption of both Spain national team and Real Madrid, are employed as global promotion ambassador of Evergrande Spring.

Natural Mineral Water From Changbai Mountain, Evergrande Spring Makes A Strong Debut

Natural and High-quality Mineral Spring Originated From Changbai Mountain

It is introduced that, water source of Evergrande Spring is deep mineral spring in Changbai Mountain, which together with the Alps in Europe and the Caucasus Mountain in Russia are generally recognized as three golden water sources in the world. Deep mineral spring in Changbai Mountain is honed by underground deep volcanic rock of thousand years, recycled, absorbed and leached for hundred of years before it comes into being, and it falls into the category of volcanic rock & cold spring. The temperature of water stays at 6 to 8℃ all the year round; mineral ingredient and content of water are relatively stable, and the water quality is pure and unpolluted, tasting to be gentle and refreshing. Evergrande Spring is tested by Fresenius of Germany, which is an accrediting body of world authority, and the expert conclusion is as follows: ”Evergrande Spring is near to mineral water of world famous brand in terms of taste and quality, and some indexes of which are even more superior”.

Regarding the production process, whole production line of Evergrande Spring all adopts the most advanced production equipment in the world, and water is directly extracted from deep volcanic rock, processed in the form of filling production and without exposure to the air, so as to guarantee its quality.

Natural Mineral Water From Changbai Mountain, Evergrande Spring Makes a Strong Debut

Construct Stereo Marketing Platform By Means of Real Estate Platform

   Evergrande Spring will create diversified stereo marketing channel service platform by means of characteristic industry platform of Evergrande Real Estate Group. President of Evergrande Mineral Water Group said on the press conference that, Evergrande Spring will satisfy the needs of customer from all dimensions, setting national customer service hotline and periodic customer satisfaction feedback mechanism and so on for improving product reputation, and providing service to customer in a fast way.

Evergrande Spring will construct stereo marketing network mainly based on terminal direct marketing channel and modern channel, and supplemented by special channel and distributor channel. Evergrande Real Estate Group considers to establish a set of separate drinking water system, which will incorporate Evergrande natural mineral water into community system of buildings, in order to let it become a major bright spot of Evergrande property and improve added value thereof.

Besides, Evergrande Spring has also set retail stores for product exhibition in more than 130 cities and over 200 projects, Evergrande hotels, Evergrande studios, health clubs, and so on, which are located in different regions, all over China, in addition, online mall of “Evergrande Mineral Water” will be opened, a measure which will not only make sales channel of Evergrande Spring to be more stereo, but provide customer with comprehensive customer tracking service of later stage.

Vice-president of Evergrande Group Delivering the Speech

From Estate For People’s Livelihood to Estate For People’s Health

Water is the source of life, and 70% of human body is comprised of water, therefore, drinking high-quality water is considered as one of the most important ways that are helpful for improving life quality, however, at present, people’s concept of drinking healthy and good water is weak in China. Evergrande Spring contains rich and balanced such trace elements as selenium and strontium, amounting to 20 and plus, that are are needed by human body, among which, metasilicic acid has softening effect on aortic sclerosis pf human body, and health care function on heart disease, high blood pressure, arteriosclerosis, nerve function disorder, etc., and its content is relatively higher.

The release of Evergrande Spring will arise people’s concern of healthy and good water, make more people pay attention to drinking high-quality natural mineral water, which is consistent with the concept of “Estate for People’s Livelihood”of Evergrande Real Estate Group, embodying the strong social responsibility. Currently, Evergrande Real Estate Group is the real estate enterprise of largest scale and has the largest owners group in China, conducting proprietary trading on high-quality and safe mineral water brand, with influence reaching most wide and farthest.

At the same time, Evergrande Spring will adhere to the mode of “Supply the Whole Nation From One Water Source” and meager profit mode of “Premier Quality and Reasonable Price”, guaranteeing that each drop of water comes from Changbai Mountain, so as to provide the public with safe and healthy natural mineral water, fundamentally improve sub-health state of modern people and comprehensively enhance the national physique.

Vice-mayor of Changbai Mountain, Jilin Province, Chen Yaohui Delivering the Speech

It is pointed out by some analysts that, by virtue of solid strength and brand advantage of Evergrande Real Estate Group, the launch of Evergrande Spring will change the market pattern of current high-end mineral water in China and become the backbone of local brands, benefiting the people’s livelihood and going global.

Senior Counselor of the State Council Wang Bingchen Talking About Water and Health

director of Natural Mineral Water Professional Committee of China Mining Association Tian Tingshan Introducing the Development of the Industry

President of Evergrande Mineral Water Group Pan Yongzhuo Delivering A Speech

Mr. Lippi is employed as global promotion ambassador of Evergrande Spring

Mrs. Lang Ping is employed as global promotion ambassador of Evergrande Spring

Famous football player of Figo and Herrio are employed as global ambassador of Evergrande Spring